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Robert B. Cialdini

Influence: The Psychology of Persuasion, Revised Edition

Influence: The Psychology of Persuasion, Revised Edition

Author: Robert B. Cialdini
Tag: Other

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along w...

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